Peppy

Peppy’s identity challenges the visual conventions often seen within the jewelry industry. Rather than creating something overly refined or traditional, the logo explores a more playful and expressive direction that reflects the brand's personality and design philosophy. Founded in 2021, Peppy is an extension of its founder's creative personality. Behind the brand's artistic direction, Melissa Jordan is a jeweler with over a decade of experience and holds a Master's in Jewelry Design from Central Saint Martins in London. Peppy emerges as an authorial jewelry brand, offering a fresh perspective on how jewelry is worn and experienced in Brazil. The work blends classical jewelry-making techniques with Brazilian cultural references and the relaxed spirit of Rio de Janeiro. Inspired by artists such as Lygia Clark, the collection is defined by organic lines that bridge traditional craftsmanship with contemporary high jewelry design.