Kona Brewing

Expanding Kona Brewing's presence in Brazil while maintaining its laid-back, adventurous brand personality. Creative direction and team leadership across social, campaigns, gifting, activations, and experiential touchpoints. The scope included social content, paid campaigns, product launches, custom coolers, gifting and seeding initiatives, events, and branded experiences. The work translated Kona's nature-driven and adventurous spirit into a cohesive visual presence across multiple consumer touchpoints, supporting the brand's expansion into the Brazilian market.